Passengers departing from Gatwick airport this month will see exclusive previews and features of the new Star Wars film Rogue One which opens in cinemas in the UK on 15th December. The event was launched last week at the World Duty Free store in Gatwick South Terminal – attended by stormtroopers and Death Troopers – ‘influential YouTuber’ and ‘avid Star Wars fan’ Jack Maynard, revealed the airport transformation, which has been months in the planning.
Walkways from the main car parks feature floor-to-ceiling graphics from the new film and give a taste of what’s to come in the main terminal buildings through digital and instore media.
“Once airside in Gatwick South, passengers will discover the costumes of the five main Rogue One characters grouped together and can interact with them, taking selfies or being photographed by family and friends.”
“Inside the World Duty Free store, customers will have the opportunity to discover a digital glimpse of ‘Rogue One: A Star Wars Story’ with the installation of a virtual reality (VR) experience; ‘Rogue One: Recon’ in the store’s Contentainment area.
“Once seated and wearing the VR helmet provided, customers will find themselves fully immersed in the world of ‘Rogue One: A Star Wars Story’, and experience it as an exciting ‘first’ before it appears in cinemas from 15th December.”
In store, customers will find travel exclusive Star Wars fragrance sets, a range of 50ml Star Wars fragrances and an extensive range of Lego sets; including large boxed products which can be reserved in store and collected on return.
Commenting on the launch, Eugenio Andrades Divisional CEO UK, Central and Eastern Europe at Dufry said: “As the leading global travel retailer, our goal is to give our customers newness, exclusivity and memorable experiences and products. This activation more than delivers against all these objectives. It also demonstrates the scale of reach we can deliver to brand partners such as Disney and Lucasfilm and the value of being able to directly target a truly international audience in the airport environment. This spectacular experiential activity will be seen by 5.3m people who will be visiting the airport and our store between now and 17th January.”
We have a range of jobs at our stores at Gatwick Airport for talented staff including Team Leaders, Customer Service Assistants and day and night replenishment assistants .
Click here to see the latest jobs at Gatwick airport with World Duty Free.