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Christmas campaign for Alzheimer’s Awareness

World Duty Free are proud to share the Christmas Campaign of our Corporate Charity, Alzheimers Research UK. to help raise awareness of Dementia and Alzheimers and the ongoing need for research to find a cure for this disease which affects so many families across the UK.


What if Santa had Alzheimer’s?

The truth is, Alzheimer’s disease can affect anyone, but you can play a part in fighting back this Christmas.

With narration from Stephen Fry, our new animation Santa Forgot explores a world where the magic of Christmas has been lost because Santa is living with the effects of Alzheimer’s. But one determined little girl has an idea of how to help….

Today we’re asking you to do just one thing, please watch and share this video with your friends and loved ones.